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About About About

The FMLY Store is brought to you by Selfish Mother, aka Molly Gunn. 

Selfish Mother started life as a blogzine & morphed into The FMLY Store when Molly launched her signature MOTHER tee back in 2014, to raise funds for female survivors of war. 

The FMLY Store is a store for the whole family, run by family! Here you’ll find #GoodTees by Selfish Mother alongside other cool brands that we love. You'll also discover our new Digital Masterclasses and our buzzing Events calendar.

Our ethos is that style shouldn’t just look good, but do good, too. Our #GoodTees raise money for GOOD causes (we've raised nearly £1 million, since we launched in 2014). They are also produced with a GOOD ethos - fair wear certified, organic cotton & sweatshop free! We lovingly package each order in plastic-free packaging & send from our awesome Somerset HQ. 

That's where you'll find us. We're a small team based in Bruton, with a converted chapel HQ and destination store, The FMLY Store on Bruton's buzzing high-street. 

You can also find us on social! We love a bit of social media. Our feeds are all about #GoodTees and Good Times.
Follow & engage with us on Instagram & Facebook: @selfishmother @thefmlystore

Want to know more? A few more facts below.... 


#GoodTees look good, feel good, and do good. It all started with a MOTHER Tee, launched by Molly Gunn in 2014, after hearing of the crisis in Syria and wanting to help. She donated money from every tee to Women for Women International, starting a #GoodTees movement that grew thanks to our supportive social media tribe and famous fans. Simply by donating £5 from every #GoodTees purchase you make, we can help people and families all over the world - it’s awesome! As of January 2018, #GoodTees have donated £836k to charities who are doing incredible work, including mothers2mothers, Women for Women International, KIDS Charity, Help Refugees, Save The Children, CALM and Trekstock. Find out more on our CHARITY page.


The FMLY Store is online and in Bruton, Somerset. Wherever you are in the world, each order is packed by us, with our super Customer Happiness team on hand to make sure you’re…happy! Meanwhile, our buzzing Bruton store is a place to come together and get social, with regular events and a locally-sourced café. Where kids build towers of giant Lego and grown-ups sip coffee. Since opening in 2016, we’ve welcomed inspiring folk like Pearl Lowe, Leah Wood, Giovanna Fletcher, Bryony Gordon, Holly Tucker, Mother of Daughters, Dress Like A Mum, Melissa Hemsley and Mother Pukka. We’ve hosted craft workshops, kids' yoga, book signings, parties and panel talks. Keep an eye on our Events Calendar to see what’s in store, and keep up with our antics on Instagram and Facebook.

ABOUT MOLLY GUNN is an online platform for likeminded parents, created in 2013 by Molly Gunn as an antithesis to the pressure for mothers to be 'perfect'. A space to share the realities of parenthood and say it’s OK to put ourselves first sometimes! Since the blog launched, Selfish Mother now has thousands of writers and readers, a #GoodTees initiative, a dedicated dad’s blog - The FMLY Man - and a NEW range of digital masterclasses, sharing Molly's tips learned through growing a blog into a brand. Before she was Selfish Mother, Molly was a fashion journalist for publications such as the Guardian, The Daily Telegraph, Red, Grazia, ELLE Magazine and She had her first child in 2011 and now lives in Somerset with her husband Tom, a music producer, and their three children, Rafferty, Fox and Liberty.